Monday, June 12, 2017


It was a “Honda Country” in the center of San Juan and Mandaluyong areas for 25 days when the Honda Gen-S Mall Exhibit had its 5th Leg in Greenhills Shopping Center since May 19.

Inspired with the new generation of Filipino Riders who are street smart, stylish and full of substance, the line of Gen-S motorcycles are all designed with a youthful vibe. True to Honda Philippines Inc’s (HPI) commitment to provide fashionable, fun, and young design, Honda also introduced the latest color variant of the All-New Honda BeAT line-up to add more fun and color for the excitement of its riders: the Nitric Orange (ISS and Standard), and now the Magenta color in standard type.

With its exclusive and breakthrough innovation called the Honda Smart Technology: The Combi-Brake System (CBS) that makes it easy for riders to enjoy riding more safely, and the Idling Stop System (ISS) features, a groundbreaking technology that makes it more fuel efficient; The uniqueness of the Sports and Smart Engine technology hinges on the following aspects- smooth riding and powerful performance of the motorcycle, ensures high fuel efficiency, and improves overall utility - a worthwhile riding experience to the growing market of Filipino motorcycle enthusiasts.

The successful run of the Gen-S mall exhibit ended last June 12, 2017, a very important day for Filipinos as we celebrate the Philippine Independence Day; also marked by a jam packed mini concert led by the hottest rising all-male group in the country today, Boyband.PH.  The event, which was hosted by Myx VJ Sunny and featured performances by JStar; while radio jock Lala Labandera conducted the test ride skills challenge and games.  The culminating event was opened by the President of HPI, Mr. Daiki Mihara.

The “Honda Gen-S Invades Greenhills” opening salvo last May was indeed very exciting with famous celebrity, Ms. Alex Gonzaga as event’s emcee and a well-received appearance by rising TV hunk, Joseph Marco.

For the past four weeks shoppers and mall-goers in V-Mall, Greenhills, experienced close-hand seven distinct motorcycle models belonging to the GEN-S line, including its Automatic (AT) series -  Zoomer X, Click 125, Click 150, and BeAT.  Joining the line-up are the Sports model series - the RS150R, the CB150R and the CBR150R.

Riders and motorcycle enthusiasts who wanted to try one or all of the featured motorcycles had the unique opportunity to test ride their favorite units at the mall’s parking lot throughout the duration of the exhibit.  A mini race circuit afforded riders a fun and exciting way to actually tryout the motorcycles, supervised by Honda’s Safety Instructors from Honda Safety Driving Center.  All weekends had plenty of visitors who enjoyed the fun games and activities that gave away exclusive Honda items for them to wear and enjoy.

The Honda GEN-S invasion of Greenhills is the fifth of a series of Mall activities.  Honda GEN-S now prepares to invade Cebu City in the coming month to bring joy of riding experience to Honda Cebuano customers.

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