Wednesday, June 14, 2017

Shell Advance marks Independence Day with an exclusive launch for motorcycle riders

Araw ng Kalayaan or Independence Day is celebrated by Filipinos all over the world every 12th of June. To commemorate the Philippine Declaration of Independence from Spain in 1898, historical sites nationwide raise the Philippine National Flag - a symbol of freedom.

Last June 12, Shell Advance celebrate the nation's Independence Day with a motorcycle groupride to Tagaytay. A brigade of clubs, enthusiast, celwbreties, and members of the media gathered at SM Mall of Asia (MOA) grounds for an enjoyable trip to the cool southern destination. As the riders converged at one of the most popular landmarks in the tourist town, Skyranch, they witnessed the launch of Shell Advance Ultra and AX7's new offering: a complete protection for engine wear that maintains clean piston for a smoother ride.

With the rider's bike filled with Shell Advance motor oil, riders were equipped with the confidence to face  different challenges such as rough terrains, pollution, traffic, changing weather conditions, and bike glitches. Now more than ever, motorcycle drivers can enjoy driving on the road as they reach their destination unrestrained and undefeated.

"As part of Pilipinas Shell's efforts in making each journey better for every Filipino, we launchedthe first-ever motorcycle ride that celebrated Independence Day. We held this special event to show that Shell Advance Ultra and AX7 help provide the confidence for motorcycle riders to outride any road challenges," said Shell Advance Brand Manager Recca Menchavez.

Shell rocognized that the road is full of unexpected task and uncertainties, which reflects the life of the motorcycle riders. Now, with Shell Advance complete protection, riders will have the confidence and boldness to truly enjoy the ride they deserve.

On the same day, Shell Advance also launched Wheels vs. Gravity, a film that showcased a Ducati motorbike beating the speed of a sky diver. With the Ducati filled with Shell Advance enhancing its performance and reliability, it won over the free-falling diver despite the disadvantages of frictiin and drag. At the end of the film, Ducati rider is imbued with more confidence to outride any uncertainties with Shell Advance.

After the reveal, the riders were treated to a day-long festivity that include motorcycle exhibits, a talk from a specialist, a concert featuring Sky Light and Go Girls, and exclusive tokens, prizes, and giveaways.